Google Adwords Online Test (now Google Ads)

Topics covered

• Google Ads account setup: iMocha’s Google AdWords online test helps recruiters and hiring managers to evaluate candidate’s ability to setup google ads account to promote products and services online  
• Campaign structure: This test assesses candidate’s knowledge about ad campaign structure which allows to control ads when and where to appear  
• Campaign settings: Our test helps in evaluating candidate’s understanding about ads campaign settings which helps to control money spent on clicks by optimizing ads campaign  
• Click-Through Rate (CTR): This Google AdWords assessment evaluates candidate’s knowledge about Click-Through Rate which is a ratio of people who click on an ad  
• Cost-per-Click (CPC): Our test assesses candidate’s understanding about Cost-per-Click (CPC) which is a cost that is paid for each click on an ad   
• Viewable Cost-per-thousand impressions (CPM): This Google AdWords test helps recruiters to evaluate candidate's knowledge about Cost-per-thousand impressions (CPM) by which advertisers pay for price per thousand ads served  
• Cost-per-acquisition (CPA): iMocha’s Google AdWords test assesses candidate’s knowledge about Cost-per-acquisition (CPA) which is a metric used to calculate cost for acquiring a customer on the campaign  
• Keyword analysis: This test helps in assessment of candidate’s knowledge about keywords analysis process or search phrases analysis that analyzes keywords to get traffic for a website  
• Negative keyword analysis: This test assesses candidate’s understanding about negative keywords analysis which prevents ads being displayed for a keyword  
• Landing page analysis: Our test evaluates candidate’s proficiency in analyzing factors affecting landing page performance and steps to improving it  
• Conversion analysis Text Ads: This test helps in assessment of candidate’s ability to analyze conversions made by text ads 
•  Conversion Analysis Display Ads: This test helps recruiters to evaluate candidate’s ability to track and analyze conversion made by visually engaging display ads  
• Remarketing (also known as retargeting): Our test helps in evaluating candidate’s ability to run customized remarketing campaigns to those people who have already visited or took an action on a site 

• Test Duration: 20 minutes
• No. of Questions: 10