Google Analytics Assessment Test

Topics covered

• Google Analytics account setup: iMocha’s Google Analytics Assessment Test helps recruiters and hiring managers to evaluate candidate’s ability to set up google analytics account for a website to track performance of a website
• Landing pages: Our test assesses candidate’s understanding about landing page or standalone page which is made for marketing or advertising campaign
• its where a visitor lands after clicking a link
• Sessions and Segments: This test helps in assessment of candidate’s understanding about sessions which is a group of user interactions records when a user visits a website within a given period and segments is subset of a data which gives more detailed view of analytics
• Bounce rate: This test evaluates candidate’s ability to decreasing bounce rate which is a percentage of users leaves website without navigating
• Acquisition and Behavior: Our test gauges candidate’s knowledge about Acquisition report which shows traffic medium and behavior panel shows information about how user interact and engage with a website
• Goal Conversion: This test evaluates candidate’s ability to goal set up and conversion which take place when an action is completed
• Traffic Volume: Our test helps in assessment of candidate’s knowledge about traffic volume metric which shows number of views for each page
• Source/Medium: This Google analytics skills test helps recruiters and hiring managers to evaluate candidate’s understanding about source which shows origin of traffic and traffic medium which shows how it got there such as organic traffic
• paid traffic
• referral etc.
• Tracking Code: Our test assesses candidate’s knowledge about tracking code by which activity on website by user collected and sets to analytical report
• Referral/ Paid sources: This test helps in evaluating candidate’s understanding about referral traffic which refers from one website to another and paid traffic which refers to traffic coming from paid advertising  
• Geographical location for the campaign: This Google analytics assessment evaluates candidate’s ability to target geographical locations for a campaign
• Traffic analysis: Our test helps evaluating candidate’s knowledge about traffic analysis report which gives detailed report website’s traffic

• Test Duration: 20 minutes
• No. of Questions: 10